Tuesday, May 28, 2013

Miss Lube Rack 1951



Cute!

Who she’s not.
The photo was taken in 1951 at the Muller Brothers Oldsmobile Tires and Carwash in Los Angeles, California by Life Magazine. The photo was one of many that appeared in a photo documentary about the world's largest automotive service station. The idea for the beauty contest was to celebrate the 3,000,000th vehicle to go through the car wash.
That explains the Olds on the lift.

Who else thinks this might be a re-enactment?

10 comments:

  1. I'd say re-enactment definitely. It just has that look of "trying to look like 1951 but not quite succeeding." The photography's too crisp, or something.

    However...would anyone in 2013 reconstruct a scene as embarrassingly sexist as this? (No, I'm not a rabid radical feminist, but this thing drips sexism...sorry. Any contemporary woman would spot that a mile away.)

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    1. I'd say re-enactment definitely. It just has that look of "trying to look like 1951 but not quite succeeding." The photography's too crisp, or something.

      Exactly!

      However...would anyone in 2013 reconstruct a scene as embarrassingly sexist as this? (No, I'm not a rabid radical feminist, but this thing drips sexism...sorry. Any contemporary woman would spot that a mile away.)

      Somebody being camp/kitschy (trying to make fun of the era) would, or it could be a real tribute.

      Delete
  2. The bathing suit looks authentic, though. They don't make 'em like that anymore -- with those nose-cone bras. That was definitely a '50s-through-early'60s thing. (In fact, bras reached the apotheosis of nose-cone pointyness in the early '60s.)

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  3. Of course she is wearing her mechanics work uniform! Heh heh heh.

    Reminds me somewhat of those Ridgid Tools calendars with the scantily clad babes pictured each month. The name of the company--the ultimate pun on the effect of those pictures on men, specifically testosterone-saturated teenage males.

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    Replies
    1. Adeodatus, as an advertising hackette, I have been on many (printers') press checks in my day, and press rooms always had those calendars! Nowadays, not so much: Stuff like that violates sexual harassment laws. Companies, especially large ones, don't want lawsuits. Yep, an era has passed. ;)

      I always found those calendars embarrassing. And yes, they did seem to align with a pervasive sexist mindset ("I'd tell you how this big complicated web press works, but why should you worry your pretty little head about it? just OK these proofs, honey, all right?").

      Disclaimer: I really didn't understand how the web press worked, and my eyes glazed over when they started to explain it. But that's just me. Many women love that stuff.

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    2. I hadn't seen one of those calendars in many, many years. I did see a calendar at an automotive body repair shop last year that was in the style of the Ridgid calendars, but a bit less obvious. Beautiful women posing with classic restored automobiles. The women weren't as scantily clad as in the Ridgid Tools calendars but the connection between sexually attractive women and beautifully restored classic automobiles was maintained. So then, things really haven't changed all that much over the years after all!

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  4. OK, here's another thing that might indicate the photo's 1951-vintage authenticity: The gal has curves. If they were re-enacting the scene, they'd use some stick-thin model with bony thighs.

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    1. I thought a possible tell of a re-enactment is she's too thin. Rather pretty but no Jane Russell.

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    2. You have a point. (And so does her bra.)

      Oy, why did I go there?

      Delete
  5. Nicholas Jost writes:

    Miss Lube Rack doesn't look racy at all. She's just pretty. Ah the good ol' days when you could name a pageant something wildly inappropriate and could view a woman as beautiful without getting a stern lecture from either a leftist feminist prude or a rightist feminist prude.

    Alphas still can, and more, of course.

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