Saturday, June 18, 2005

From Bryant Choung
Now online:

The Ikea lamp commercial from three years ago
I love it! But this article points out what’s wrong with it:

The [discarded] lamp works fine and looks like a perfectly decent lamp. Trashing it is an act of pure and conspicuous waste, which we are prodded to laugh off as we embrace the idea that waste is not just OK but flat-out cool if the new thing is ‘better’. Period. You could argue that Ikea thus associates itself not just with the useless cluttering of landfill, but with a certain slavery to trend-following.
A punto.

In that spirit I just gave a casualty of this blog — my worn-out six-year-old computer-desk chair, from Ikea actually — to the Salvation Army.

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