Monday, June 18, 2007

On the commercialisation of our culture
There’s a post in me somewhere about princesses and the marketing of northern European mythology. For those without preschool and primary school girls, princesses are a huge industry. All of the girls know all of the princesses. The Disney princesses, that is. And the stories – as Disney tells them…or Barbie…or whoever is doing the packaging. What I find odd is that I see in and through these princess narratives bits of Germanic and Scandinavian epic cycles and elements. On one hand I’m glad something of these ancient stories is being passed down; on the other, they appear in their altered state for the sake of selling units that contribute to sucking children into a consumer culture that undercuts the very virtues, values, and realities encoded in those epics.
Derek Olsen

Many thanks to Tea at Trianon for the ‘Code of Chivalry’ link.

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