Saturday, July 14, 2007

The nine most meaningless corporate slogans
All beaten by the US Army: ‘Be all that you can be’ and perhaps the stupidest and most dishonest one ever, ‘An army of one’. What? (‘GET back in line, soldier!’)

There was one about as bad locally: ‘“The News at Ten”: the news to watch at 10’. Who got paid to come up with that and how much? Predictably the show, a project of the daily paper, failed.

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