Monday, March 08, 2010


Five creepy ways video games are trying to get you addicted

Flipping the switch in the part of your brain that works like a hamster’s.
According to everything expert Malcolm Gladwell, to be satisfied with your job you need three things, and I bet most of you don’t even have two of them:

Autonomy (that is, you have some say in what you do day to day);

Complexity (so it’s not mind-numbing repetition);

Connection Between Effort and Reward (i.e. you actually see the awesome results of your hard work).
Check, check and check.

If you haven’t got these, the video game is supposed to make you feel like you do.

From Cracked.

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